Proleptic Logics in Media Coverage of the IPCC Sixth Assessment Report

Abstract

The rhetorical figure of speech called prolepsis, describing a presaging of time and events to come, commonly appears in environmental communication and importantly frames the possibilities for action. Prolepsis is a figure employed in communication about climate change that demands attention in its various deployments, configurations, and, importantly, rhetorical inducements. Such inducements may rely upon feelings of hope or fear, and this study investigates the rhetorical and ethical conditions prolepsis may generate. A considerable literature studying the concept of hope offers great insights into climate change perceptions and behavior concerning climate action. The present study examines prolepsis to discuss how the figure’s inducement of suasive effect through appeals to hope and fear shape the ethical horizons for action. We examine media coverage of the IPCC’s sixth report, Part I, warning of the enormous impacts of the ongoing climate emergency and necessary climate action to mitigate the worst of these effects.

Additional information

Notes on contributors

Ashley Rose Mehlenbacher

Ashley Rose Mehlenbacher is Canada Research Chair in Science, Health, and Technology Communication at the University of Waterloo and the author of On Expertise (Penn State UP) and Science Communication Online (Ohio State UP). She is also the inaugural Co-Director, with Donna Strickland, for the Trust in Research Undertaken in Science and Technology (TRuST) network.

Carolyn Eckert

Carolyn Eckert is a Ph.D. Candidate in English Language and Literature at the University of Waterloo. Her research investigates the ethotic construction of experts during the COVID-19 pandemic. She also teaches at Conestoga College and in the Humber College School of Business.

Sara Doody

Sara Doody is a Postdoctoral Fellow in Knowledge Integration at the University of Waterloo where she investigates climate change communication and transdisciplinary collaboration between science and philosophy. Her research examines written communication in science and higher education and inter-/transdisciplinary communication and collaboration.

Sarah Forst

Sarah Forst is a graduate psychology student at the University of Cologne and a research assistant in the Department of Research Methods and Experimental Psychology. She was a Mitacs Global Link intern in Summer 2021 at the University of Waterloo.

Brad Mehlenbacher

Brad Mehlenbacher is Professor of Rhetoric and Communication in English Language & Literature at the University of Waterloo in Canada. Mehlenbacher is author of the NCTE award-winning book, Instruction and Technology: Designs for Everyday Learning (MIT Press), co-author of Online Help: Design and Evaluation (Ablex).