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Major Articles

Student perceptions of cannabis use

, PhD, RSWORCID Icon & , MEdORCID Icon
Pages 1003-1017 | Received 17 Mar 2020, Accepted 16 Mar 2021, Published online: 10 May 2021

Abstract

Objective

This qualitative study explored post-secondary students’ perceptions of cannabis use on students’ health, academic pursuits, and social lives, and investigated how these issues have been impacted by the legalization of recreational cannabis.

Participants: 20 undergraduate students at a small liberal arts university in Atlantic Canada participated in this study.

Methods: Semi-structured interviews were used to learn more about student perceptions of cannabis. Interview transcripts were analyzed using general thematic analysis.

Results: Students in this study report using cannabis in thoughtful ways, balancing various considerations in terms of health, social connections, and academics. They were aware that cannabis is not a risk-free drug and took some steps to manage risks.

Conclusion: Knowing why young adults believe they use cannabis is information for university professionals who want to develop effective harm reduction campaigns.

Introduction

Cannabis use among undergraduate students, and the potential for increased consumption rates post legalization of recreational cannabis, are concerns for student services professionals.Citation1 This study was conducted to gain insight into cannabis use among post-secondary students. We were interested in learning about participants’ motivation for consuming cannabis, as well as their perceived effects of this consumption on their health, academic pursuits, and social lives. We also wanted to learn about how the students at one university made sense of cannabis use on their campus. Because this study was conducted shortly after the legalization of recreational cannabis use in Canada we also explored how legalization impacted students’ perceptions of cannabis use among themselves and their peers.

We believe every individual perceives the world uniquelyCitation2 and so we hoped to gain an understanding of the subjective interpretations participants had regarding their cannabis use and its effects. Having students speak about their cannabis use can be useful for several stakeholders. University administrators and student affairs professionals may learn about usage patterns and beliefs, allowing them to better educate students on the risks/benefits of cannabis use. Such studies may help to inform academia, and governmental and non-governmental organizations, as they respond to students’ needs in a post-legalization society. Findings may also be of use to researchers wanting to conduct similar studies.

Review of the literature

According to the National Cannabis Survey,Citation3 in the three months prior to legalization, cannabis was consumed by about 15% of Canadians aged 15 or older. In the final months of 2018 (which included the date of legalization), nearly 19% of New Brunswickers (the site of this study) reported using cannabis in the previous 3 months, and the highest usage rates in the country were in the Atlantic region.Citation4 After the legalization of recreational cannabis in Canada, provincial and territorial governments were responsible for the sale and distribution of cannabis while the federal government-maintained responsibility for laws related to criminal charges, safety, and advertising.Citation5,Citation6 The provincial government in New Brunswick took an aggressive approach to cannabis sales opening 20 brick and mortar stores in 17 communities, for a provincial population of 780k.Citation7 For comparison, at the time of writing, Ontario (Canada’s most populous province) has 44 storesCitation8 serving a population of 14.6 million.Citation7

The health risks and benefits of cannabis have been, and continue to be, widely researched. It has been found that young users of cannabis are less likely to reach higher status levels in regard to employment and educationCitation9 and are more likely to have health complications and use illegal drugs.Citation9,Citation10 Conversely, some participants of studies have indicated that cannabis use has had a beneficial impact on their health.Citation11–13 Although a thorough review of the medical uses and risks of cannabis is beyond the scope of this article, we know that youth are looking for accurate and practical information on potential risks and benefits associated with cannabis use.Citation14

Self-medicating

Little is known about how post-secondary students use cannabis for self-medicating. Research conducted by Sarvet et al,Citation15 found individuals in states with medical marijuana laws were significantly more likely to self-medicate for mood and anxiety disorders with cannabis than those living in states without legal medical cannabis. A qualitative study completed by Ogborne et alCitation12 investigated self-medicating behaviors in individuals with various illnesses in Toronto. This study found participants generally reported their cannabis use was associated with greater health benefit than health risk. However, data were collected prior to legalization with a different participant subset and context than this study.

Perceptions of health risks and benefits

In a survey study conducted by Webb and WebbCitation13 medical cannabis users reported significant benefits using cannabis for ailments such as chronic pain, nausea, appetite, depression, anxiety, and sleep difficulties. Research conducted by Brooks-Russell et alCitation16 and Cerdá et alCitation17 investigated if rates of perceived harmfulness of cannabis use decreased after recreational legalization in Colorado, and in Colorado and Washington respectively. Both studies were conducted with high-school students, and results were mixed. Brooks-Russell et alCitation16 studied surveys completed by students of grades 9 through 12 in Colorado and found that perceptions of harm associated with cannabis use decreased after legalization (52.9% to 47.7%). Cerdá et alCitation17 studied surveys of 8th, 10th, and 12th grade students and found participants in Colorado perceived no significant change regarding harm and cannabis use before and after recreational legalization. Cerdá et alCitation17 did find, however, that 8th and 10th grade students in Washington perceived a decrease in harm associated with cannabis use post-legalization.

A Canadian study conducted by Spackman et alCitation18 investigated perceived harms of cannabis use among both users and non-users and found the greatest number of respondents associated cannabis use with physical and mental harm. A study conducted by Carhart-Harris and NuttCitation11 involved survey data from 93 drug users in the United Kingdom in an effort to understand how participants assessed the harms and benefits of 11 illicit drugs. Participants ranked cannabis as the second least harmful substance (after psilocybin) and second most beneficial substance (after MDMA) and noted benefits in terms of stress relief, pain management, and insomnia.

Asbridge et al’sCitation19 Canadian mixed methods study of 202 cannabis and tobacco users in Halifax, Montreal, Toronto, and Vancouver explored perceptions of risk associated with the two substances. Participants in their study endorsed the view of tobacco as a carrying significant health risks but viewed cannabis as a relatively low-risk drug.

In a notable Canadian qualitative study, Duff and EricksonCitation20 interviewed long-term cannabis users in Canada, exploring participants’ perceived effects of cannabis use and their insight on risks. They found participants perceived cannabis use as a normalized activity with little risk associated when it is consumed in a controlled fashion. Our study shares similarities with Duff and Erickson’sCitation20 work with the notable difference that our study has been conducted post-legalization. Further, our study included only students attending university in Atlantic Canada as participants, and investigated perceptions beyond health and into other realms of student experience.

Social influences on perceptions of risk

Brochu et alCitation21 also focused on the Canadian context (Vancouver, Toronto, Montreal, and Halifax). The qualitative study explored the relationship between informal and formal regulation of cannabis and participants’ perspectives on their cannabis use. The authors reported informal control (work, social norms, relationships with others) had more impact on use than formal/legal control, where young people were more likely to have their cannabis use influenced by peers than by legal sanctions. Similarly, Dirisu et alCitation22 explored young people’s cannabis use with respect to legalization and other social forces in a Nigerian context. This qualitative study found criminal identity/legal risk was not a deterrent to cannabis use, but personal meaning, social networks and dependence were factors in the choice to use cannabis even in a context where penalties for cannabis use and possession are quite severe.

There have been notable studies conducted in Canada which have investigated cannabis use and perceived effects. However, there is a need for further research on this topic after the legalization of cannabis use in Canada. Further, most of the studies cited in this literature review have not investigated user motivations and perceptions in great detail and none have been conducted exclusively among post-secondary students in this region. We argue that an investigation of motivations for and perceptions on cannabis use amongst post-secondary students will add to the literature on cannabis use. It is also of note that there is a lack of research on cannabis use that has focused on Atlantic Canada specifically, especially in regard to perceptions of use and risk among university students. Canada is a geographically extensive country, and each region has distinctive characteristics. This is the case with cannabis usage patterns and in way of life. Because of this, we believe a study focusing on university in the Atlantic Canadian region is important and will add to the literature on cannabis use in this country. This will be explored in greater detail in the forthcoming section.

Methods

Research ethics board approval was granted from the university involved in the study. The study was conducted at a small university in Atlantic Canada from January to March 2019, shortly after the legalization of recreational cannabis in Canada. Participants were university students who self-identified as cannabis users. Data analysis was carried out using general thematic analysis.Citation23

Recruitment

Student participants were recruited from the university community. Posters with a brief description of the study and contact information were put up across the campus. Twenty-two potential participants contacted the researchers directly. A follow up email was sent to these students and a time to meet for an interview was scheduled. Of the 22 students who were offered a time to meet, 20 followed through and were interviewed. Informed consent was reviewed with participants, any questions were answered, and all participants provided signed informed consent. Pseudonyms were used in the interviews, transcripts, and data sharing.

Participants

Twenty students participated in this study from the interview phase onward. The participants reflected a fairly even distribution across academic standing (5 first year students, 4 second year students, 6 third year students, and 5 fourth year students) and degree program (BA and BSc). Instead of collecting other demographic information, we specifically asked participants to talk about if/how their identity influenced their experiences with cannabis. As only a small subset of participants mentioned identity factors (such as gender and LGBTQ identity) we cannot report demographic information more generally as we do not know how all participants identify (for example in terms of race and gender) and we risk misgendering and making other faulty assumptions.

Most of the students interviewed for this study came from Nova Scotia (7) or New Brunswick (6). Students interviewed also came from Ontario (5), and Western Canada (2). Sixteen students interviewed for the study were aged 19-23 with 4 participants being 24 or older (See ).

Table 1. Demographic information.

The authors also gathered information on participants’ cannabis use (). Students were asked about their early cannabis consumption, and responses indicated that most participants started to use cannabis in grades 10-12 (13). Other participants started using cannabis in university (3) or during grade 9 or earlier (4). All participants have consumed cannabis, at some time, by smoking it. At the time of interview, 18 students mentioned smoking as a current method of use. Other current usage methods included vaporizing (5), edibles and oils (5), and concentrates (4). Students also spoke to how often they used cannabis, with participants indicating that they used cannabis on a daily (8), weekly (6), or monthly (5) basis. One student indicated that they were not currently using cannabis.

Table 2. Information on cannabis use.

Site

This study was conducted at a small university located in Atlantic Canada. As noted previously, the provinces that make up Atlantic Canada have some of the highest rates of cannabis use in the country and provinces such as New Brunswick and Nova Scotia have a relatively high number of legal cannabis stores compared to other parts of Canada, often within walking distance of campuses. It is also of note that the Atlantic region is heavily rural with each province in the region having a population of less than 1 million.Citation7 Halifax, the region’s largest city has a population of about 440,000. St. John’s, Newfoundland, Atlantic Canada’s next most populous city, has a population of just over 200,000.Citation28 Despite the relatively small population, Atlantic Canada has 17 universities and four colleges.Citation29 Communities in the Atlantic region tend to be close-knit, and access to larger centers can be challenging, especially for students without access to personal transportation. Many post-secondary institutions in the area are located within these smaller communities and make a significant impact on the population numbers and economy of these communities. Further, within these college towns, socialization tends to occur in situ with individuals being well known in the community. The university that this study reports on is in one of these smaller communities.

Data collection and preparation

The two researchers completed the first two interviews together to ensure we had similar approaches to interviewing. The remaining 18 interviews were carried out by either one of the researchers. All interviews occurred on campus in a private, unmarked meeting room. Each participant was interviewed one time using a semi-structured guide lasting between 45 and 90 minutes and all interviews were recorded (Appendix). Recordings were given to student research assistants who transcribed the interviews into word processing documents, including verbal and paraverbal content. All participants were offered the opportunity to review the transcripts and 13 participants asked to have the transcripts sent to them for review. One participant provided feedback requesting a piece of the interview not be used due to confidentiality concerns. We did not use this information in our findings.

Interpretation

We used inductive and deductive coding in this study. We were specifically interested in students’ perceptions of their cannabis use in regards to health, academic performance, and social life and how this may (and may not) have been impacted by the recent legalization of recreational cannabis in Canada. While we entered the transcripts looking specifically for content regarding these topics, we were interested in how students made meaning of and interpreted their own and other’s use. We were also interested in what else might emerge in the students’ interviews regarding their cannabis use, and so we also coded other content not directly related to these topics.

We coded the interview transcripts in three stages. First, each author coded individually. As we read through transcripts we each identified codes we felt were relevant to the study. These reflected the main ideas presented in the interview guide and were descriptive codes. We discussed and reached agreement on these first pass codes. For our second pass coding, we used the codes agreed on in the first stage (for example health, social, academic) and recoded all the transcripts to make sure we had coded all relevant data according to the new codes. Codes were captured in quote tables in word documents, with one document for each descriptive category, with supporting quotes. In the third pass of coding we took each descriptive category and we looked for nuanced meanings within these while reviewing the transcripts and original quotes in the quote table together. For example, students spoke directly about health risks, and in our third pass analysis we developed the analytical sub-theme of distancing. We also decided on new sub-themes that crossed descriptive categories. The authors agreed upon final analytical themes together. These themes were then collated into a quote table using spreadsheet software. We looked for areas of commonalities as well as areas of contradiction. We continued the coding process until all relevant statements were coded and fit within our agreed upon thematic framework. Our coding and thematic development occurred over several meetings, and by mutual editing of the word documents. All codes were not necessarily present in all interviews, and so we chose specific quotations to share here, that we believe illustrate how students in this study understood various aspects of their cannabis use

Trustworthiness

For this research to be helpful to the student services professionals, you, the reader must have some faith in its trustworthinessCitation30 therefore we outline here how we have evaluated the trustworthiness of this study. To address credibility, we engaged in member checking with participants, presented our early findings at academic and professional conferences, and sought feedback on our analysis from students and student services professionals. The two researchers who led the study also participated in ongoing discussion and debriefing with each other to ensure we remained “on track” with our analysis. As a research team, where one of us currently works as a student services professional and one of us currently an academic, we were also fortunate to have two perspectives looking at the data, adding to our ability to triangulate our findings. We also believe our findings and analysis link to existing and emerging data in this field. Transferability refers to how well our findings transfer to other sitesCitation30 and while we may not know how well this study speaks to other researchers, we have endeavored to provide the details necessary to help the reader determine if they can apply our findings to their own experiences. Similarly, we have achieved dependability by documenting our process throughout the study and sharing the relevant details of our process in this article.Citation30 We encourage any readers who would like to discuss our research process to contact the lead author directly. Confirmability requires that our interpretations are based on the data and not the researchers’ overreaching or biased interpretation.Citation30 We believe the descriptions and interview excerpts we have chosen contribute to the confirmability of this study. The inclusion of contradictory examples also contributes to the confirmability of this study. We encourage additional research exploring undergraduate student’s perceptions of cannabis use which will add to the confirmability of this study.

Results

The findings shared below focus on how students in this study understand their motivations for using cannabis, and the effects of cannabis use on their health, academics, and social life. Research of this nature does not lend itself to grand statements about typical student use. Instead, the excerpts we share here illustrate themes on student perceptions and explore how students make what they feel are informed decisions about cannabis use.

Health considerations

Findings from this study suggest participants perceive positive health effects associated with their cannabis use. Student participants discussed using cannabis for both physical and mental health reasons, including efforts to diminish side effects and other risks associated with prescription medication. While participants seemed to share an understanding that there are health risks associated with cannabis use in general, students did not tend to perceive significant risks on their health personally.

Positive health effects

A number of participants in this study spoke to the perceived positive health effects of their cannabis use (). Of the twenty participants interviewed for this study, fourteen indicated medical benefits were at least part of the reason for their use.

Table 3. Reported positive mental and physical health effects of cannabis use.

Cannabis for treating physical and mental health conditions

Students spoke of using cannabis for physical ailments such as chronic pain, headaches, vision problems, sleep issues, and lung health. This study’s findings also suggest some participants perceived cannabis as being beneficial for their mental health. Participants with diagnosed mental illnesses spoke of using cannabis to positive effect for issues including diagnosed bipolar disorder and anxiety disorders. Participants used cannabis for stress reduction and other non-clinical mental health issues as well including for help with sleep and stress reduction.

Safer than prescriptions

Students in this study spoke about using cannabis in conjunction with or as an alternative to other medications for mental and physical health issues. Our findings suggest participants view cannabis as a less harmful alternative to prescription medications. While many participants spoke to the health risks they associate with conventional medical treatments, and their view of cannabis as less risky for their health, some students noted they are using cannabis much like they would use any prescribed medication. Findings from this study suggest some students may experience their cannabis use as medically helpful. For many participants, cannabis is seen as a safer and less medically risky approach to managing physical health and emotional complaints. It was, however, also suggested that students understand that cannabis use does involve some potential risk to health.

Risks of cannabis use

Participants in this study discussed the various sorts of health risks they associated with cannabis use ().

Table 4. Reported mental and physical risks of cannabis use.

Physical health risks

Students noted the potential physical health risks of cannabis with most concerns centered on lung health. Most of these concerns were related to smoking cannabis, and participants some expressed plans or actions already underway to switch to vaping as a perceived harm reduction strategy.

Distancing from risk (physical health)

While many participants voiced their awareness of and concerns about potential health risks of cannabis use, other participants also showed little personal concern regarding physical health. As discussed previously, some participants felt that cannabis use has improved their physical health. Other participants in this study seemed to be cognitively distancing themselves from the risks associated with consuming cannabis. This may illustrate that while participants understand there are known and suspected health risks of cannabis use, they vary in how they consider themselves in relation to these risks.

Psychosis and mental health

Several participants had knowledge of a potential link between cannabis use and schizophrenia or other mental health disorders, especially in young people. A few participants noted such risk had an effect on their personal usage patterns and expressed regret regarding the potential harm that using cannabis may have done to their health.

Distancing from risk (mental health)

Like physical health risks, a number of participants did not view the mental health risks of cannabis consumption as applying to their own lives and while the students interviewed for this study did show an understanding of the mental health risks associated with cannabis use, few participants showed significant concern over this risk.

Overall, participants identified both positive and negative health effects of cannabis use. Benefits included pain relief, sleep assistance, stress reduction, and relief around mental illness symptoms. Risks identified focused mostly around lung health and mental health. Participants spoke of these risks in general with few identifying personal concerns regarding their own health. Findings further suggest students perceive of cannabis as less harmful than other substances, especially prescription drugs.

Academic considerations

Our findings suggest there may be academic impacts associated with cannabis use (). Students in this study identified risks and benefits and spoke to managing cannabis use in consideration of their academic pursuits. Notable risks students identified centered around motivation, focus and attention to detail, and poor academic output. Participants also noted academic benefits including finding cannabis helpful for increasing creativity and understanding of deeper academic topics, reducing academic stress, and better sleep for improved academic performance.

Table 5. Academic considerations of cannabis use.

Motivation and focus

Our participants suggested academic motivation may be negatively affected by cannabis use. Participants spoke of cannabis use as distracting from schoolwork, and many felt that consuming cannabis reduced their motivation for school work. Another risk noted by participants related to academic focus, where students interviewed for this study spoke about cannabis use impacting their ability to focus on academic work, especially work requiring great attention to detail.

Quality of work

Students in this study also discussed how the quality of their academic output can be negatively affected by cannabis use. Some students felt more confident doing their work while using cannabis only to be disappointed in the quality of the work when they reviewed it while sober. Antonio may have summed it up best when he stated, “High ideas aren’t always the best ideas”.

Creativity and insight

In contrast, a number of students who participated in this study reported finding cannabis helpful for formulating creative ideas, opening their minds to new ways of thinking, or in working on less detail-oriented subjects. One participant (John) credits cannabis use with his entry into the academy as a result of deep thinking and meaningful conversations he had regarding metaphysics while using cannabis.

Academic burnout and stress

Many students who participated in this study perceive of cannabis as a potentially helpful substance for reducing academic burnout and stress. Some participants use cannabis regularly and regimentally for this very reason. Participants viewed the relaxation that can come with cannabis as a sort of self-care activity that contributes to their success as students, including improved ability to manage their academic workloads.

Managing use

While participants identified risk associated with cannabis use, they were clear that cannabis use may prove beneficial in some areas of academics. This risk/benefit understanding led to a further finding that was identified through student interviews: cannabis-use management in relation to academics. Participants for this study noted the importance of managing cannabis-use while being a student. Many spoke of using cannabis only at night or on weekends to avoid negative academic impacts. Another student (Ed) spoke about using cannabis for physical pain in order to be able to concentrate on his academics. These statements made by participants suggest students who use cannabis may need to manage their use carefully in regard to their academic pursuits.

Through this study, we found that students perceive there to be both positive and negative effects on academics with cannabis use. Cannabis use can be a risk as it may inhibit academic motivation, negatively affect focus, and impact academic output. On the other hand, cannabis use may help with creativity or in the understanding of broader topics and may help students in coping with academic burnout and stress. The identification of both risks and benefits is also noted in relation to how students manage their cannabis use. Findings suggest students interviewed for this study are managing their cannabis use in an effort to pursue academics according to their objectives.

Social effects

Findings from this study suggest there has been, and continues to be, a significant link between social life and cannabis use (). Many of the students interviewed for this study indicated there was social influence on their early use and that cannabis use continues to affect their social life, with both positive and negative effects noted.

Table 6. Social effects of cannabis use.

Facilitating social engagement

Participants spoke to the social benefits of cannabis use, and our findings suggest these students perceive cannabis as a social drug that makes it easier to socialize with others. Students also spoke about the drug bringing people together and creating social cohesion, drawing a link between social gatherings and substance use. However, some disagreed with the general view that cannabis has a significant social impact, instead seeing cannabis as a “pretty small aspect of the social life” (Antonio). This study’s findings suggest the social benefit students perceive with cannabis use is twofold: cannabis use makes one more sociable, while also creating a more social atmosphere.

These positive social effects of cannabis use have allowed for more enduring social dynamics. Participants spoke of their close-knit social connections in relation to cannabis use, and while participants spoke to cannabis as having a great impact on close social relationships, it was also noted by many that choosing to consume cannabis did not serve as a requisite for social grouping. These findings suggest students use cannabis as a social drug and this social use has helped to create long-lasting connections. However, it was also clear in our findings that social groupings may include both users and non-users.

Cannabis as safer than alcohol

Although participants of this study suggested cannabis is a social drug, many were clear to differentiate between the social uses of cannabis and alcohol. Although cannabis was viewed as a drug that brings people together, it was not described as a “party drug”, like alcohol. Cannabis use was perceived by participants as a low-risk behavior especially in relation to alcohol use.

Stigma and social risks

Participants identified not only benefits, but social risks in regard to cannabis use. Some participants noted the social stigma around cannabis use and many participants noted that the negative stereotype of people who use cannabis as “stoners” continue.

Another social risk identified by participants was peer pressure. Although, as noted earlier, social groupings might include both users and non-users, pressure exists for students to use cannabis to fit in, resulting in people choosing to use cannabis when perhaps they might not have otherwise. Similarly, some of our findings suggest cannabis use on campus may create social isolation. Hailey and Felicity both spoke to this, reflecting on how choosing not to consume cannabis when their friends are can result in being excluded from certain social events. One participant (Felicity) also made note of the risks around addiction and use of harder drugs, linking their early social cannabis use to their eventual use of harder drugs.

Participants of this study identified both social benefits and risks with cannabis use. Social benefits included cannabis use positively affecting students’ sociability, helping to create a social atmosphere, and having an impact on close social ties. Risks were noted as well, with social stigma, peer pressure and social isolation identified among participants. Furthermore, participants differentiated the social effects of cannabis of alcohol, with alcohol being identified as more of a party drug than cannabis.

Effects of legalization

Recreational cannabis was legalized in Canada on Oct. 17, 2018 (). Students who participated in this study spoke about their perceptions regarding the effect legalization had on their own use and on cannabis use more generally. A number of participants noted little change in their own use patterns, although some participants noted that they had begun purchasing cannabis through legal channels. Most participants in this study have a negative perception of the legal market, with both cost and quality being criticized. There was also an indication that participants believed there to be an increase in cannabis use in general, and a reduction in stigma post-legalization.

Table 7. Effects of legalization.

Effects of legalization on participants’ use

With few exceptions, participants did not indicate that there was a significant difference in their own cannabis use pre and post-legalization. Noah, was a participant that noted some change in his use due to previous concerns over occupational ramifications stating that he rarely used cannabis prior to legalization. Students also spoke of the acceptance of cannabis use even pre-legalization feeling that people who were going to use cannabis were already doing so pre-legalization.

Privilege

Some participants reflected on the relationship between social location, privilege, and cannabis legalization. Some students reflected on how their various positions of social privilege was protective against criminalization pre-legalization.

Effects of legalization on other’s use

Participants spoke about shifts in cannabis use post-legalization when asked about use in general. While the majority of our participants felt their own use had not increased since legalization, many felt it likely that more people are using cannabis. Students also spoke to there being more acceptance around cannabis post-legalization in terms of use and also openness about use. Findings of this study suggest that students perceive an increase in use and a reduction in stigma post-legalization. Students also, however, spoke to some failures regarding recreational cannabis legalization.

Perceptions of the legal market

Participants in this study suggested that students have a negative view of the legal sales of cannabis. Participants noted that the provincially sanctioned cannabis retailers’ prices were too high, which has turned many away from purchasing through this avenue. In addition to being turned off by the cost of legally purchased recreational cannabis, many participants also noted that the low quality of the product. However, a few students did speak to the convenience and trustworthiness of purchasing through a legal retailer and some participants mentrioned the assurance of a safe and legal supply.

Discussion

This qualitative study, based in a small Atlantic Canadian undergraduate university, used semi-structured interviews to gain insight into students’ perceptions of their cannabis use. Data was collected shortly after the legalization of recreational cannabis in Canada and was motivated by interest in understanding how students make decisions about their cannabis use so that harm reduction campaigns can be directly targeted to meet the needs of students who use cannabis. The concepts of normalization, informal controls, and risk denial help frame our interpretation of our findings.

The participants in this study did not believe that legalization had much impact on their cannabis use. As the participant Felicity said “weed has always been legalized for me”. It may be that some young people are moving to the legal market to procure their product out of convenience (however, the participants in our study did not feel positively about the legal market in terms of both quality and price) but their experiences of cannabis have never been associated with illicit activity or criminalization. This finding is in line with the work of BrochuCitation21 and DirisuCitation22 who report that cannabis users prioritize their own agentic decisions regarding their use over legal and regulatory controls. They found that prior to legalization, people who use cannabis are more likely to mitigate legal risk behaviorally rather than give up using cannabis. Their findings also suggest that for many cannabis users, the legal risks associate with use were considered negligible. Our findings are also in line with the research that argues the normalization of youth drug use is a typical adolescent experienceCitation19 as well as research demonstrating that cannabis use is undergoing a process of normalization more generally.Citation21

Normalization refers to the ways in which certain practices and ideas (which may have been stigmatized) become embedded and integrated into everyday life.Citation19,Citation31–33 The students in this study saw cannabis as becoming normalized within their social milieu. The relationship between legalization and normalization of cannabis is co-constitutive where legalization may be more likely to occur in areas where cannabis use is normalized, while legalization may also contribute to normalization.Citation34Our findings suggest that legalization and normalization of cannabis use have reduced the legal and social risks of cannabis use among our participants, and as a result students in this study made use of other mechanisms for managing their cannabis use. With the reduction of the formal control of cannabis use through laws and punishment, informal controls become more important for understanding how young adults make sense of their cannabis use, especially in a post legalization context. Brochu et alCitation21 explored the role of informal control to understand how people make decision about their cannabis use. As they explain: “Informal control is broader and more subtle to detect than formal control. It manifests itself in different ways, by any social actor, always in relation to a situation or context, and is absorbed directly or internalized.”Citation21(p.1661) Given the setting of our study was a small university campus, the context student participants experience is focused primarily on academics and social life. In making decision about cannabis use in a social context, informal controls may include making rules for oneself about when and where to use cannabis in order to manage the potential social impacts of cannabis use.Citation21 Our findings in terms of social considerations are in line with those of Brochu et alCitation21 who report that participants in their study considered the social context when making decisions about cannabis use – avoiding it in certain contexts where cannabis use might be frowned upon (for example around grandparents, children, and professors) while using it in others (around friends who also use cannabis). Brocu et alCitation21 reported a relationship between informal and academic goals, wherein cannabis was seen by their participants as a hinderance to academic performance. Students in this study were less negative about cannabis in relation to academics, mentioning both negative (fatigue, attention and concentration difficulties) and positive (creativity, opening the mind to new ideas) aspects of cannabis use and academic performance.

Students in this study might not go to class under the influence of cannabis if they felt it could hurt their reputation or performance, but might use cannabis prior to class to manage health issues that would interfere with learning. And while they might not go to class impaired, the context of hanging out with friends talking about topics of importance that they have discussed in class might lend itself to cannabis use, showing that students in this study are influenced by both the context and their own goals for themselves. While student participants in this study held a relatively positive view of cannabis, they were also aware that cannabis is not a risk-free drug and took some steps to manage risks. For example, participants managed their cannabis use in relation to their academic goals and performance and considered how cannabis might help or hinder academic processes. This decision-making process also reflects the idea on informal control at work in their cannabis use.

While one might assume some similarity between social dynamics with respect to alcohol and other legal and regulated substance, students in this study reported a different experience of peer pressure and peer influence with cannabis than they experience with alcohol. Participants reported feeling some pressure to engage in cannabis use in order to fit into their social milieu. However, the quality of the pressure was different than they experienced with alcohol. Whereas alcohol was seen as a party drug, where people lose inhibitions and control, cannabis was seen as a recreational drug bringing people together and into deeper relationships with each other. However, the stigma associated with cannabis and its history as an illegal drug continues to influence how students believe others see them. Our findings, that young people in this study desired to fit in with their peer group, and looked to peers to influence behavior with regard to cannabis use, is in line with other’s findings regarding peer influence on decisions about cannabis use.Citation21,Citation22

While students in this study applied a risk/benefit analysis in relation to their cannabis use and their academic and social lives, they appeared to be less likely to apply this same analysis to both short and long term health effects. Risk denial involves the cognitive moves people make to neutralize their perceptions of the potential harm a behavior can cause.Citation35 Risk denial can include many strategies such as believing a risk applies to other people but not oneself (self-confidence) and using a comparison with another behavior that is already considered risky to minimize the sense of risk with the behavior in question (comparisons between risks).Citation36(p.374) Both of these strategies of risk denial are evident in this study. Many students in the study spoke about the positive effects cannabis has had on their health and wellbeing, while admitting to not paying much concern to issues such as the risk for psychosis and negative effects on lung health. It may be that health risks feel longer term, despite this age group being the time when first onset of psychosis is most likely,Citation37,Citation38 and students are more focused on their immediate reality. That is, students in this study were aware of the known and suspected mental and physical health risks of cannabis use, but they did not see these as applying to them. This is aligns with what is known about perceptions of risks associated with smoking tobacco.Citation28,Citation29 They see cannabis as a safer alternative to alcohol for socialization and as a relatively safe recreational drug that also has health benefits. Other studies report similar findings, where using cannabis is seen as a safer alternative to other drug use. Brochu et alCitation21 found respondents in their study believed cannabis to be a safer alternative to tobacco without the problems associated with alcohol. Both Wilkinson et alCitation39 and Lau et alCitation40 studied perceptions about cannabis among people in treatment for problematic drug use, and found cannabis was often viewed as a rather safe and innocuous drug. Other studies have similarly shown young people perceive cannabis as a low-risk drug, and observed this change in perception has occurred along with more permissive cannabis laws.Citation16,Citation41,Citation42

The findings of this study support the research indicating normalization of drug use does not result in a free for all with rampant drug use, instead, findings suggest the normalization of cannabis among youth means that youth engage informal mechanisms of control to make decisions about their drug use that align with their academic, social, and health goals. And while informal controls show up in terms of academic, social goals, and (for some participants) health goals, there remains a level of risk denial especially with respect to the potential health risks of cannabis use.

Limitations and directions for future research

This study allows a greater understanding of the how students within the institution where the study took place are understanding their choices about cannabis use. As with all qualitative research of this nature, it is likely that these results could be different if this study were to be carried out at another institution with different demographics, geographic location, and age cohort. We believe these findings should be of particular interest to those working with undergraduate students in rural communities. This study also relies on self-report and so while some students may see their cannabis use as not harmful, or even as helpful, others may have different opinions about the impact of these particular participants’ cannabis use on their health, academics, and social lives. However, the goal of this research was to learn how students understand their choices so as to target harm reduction campaigns effectively. Thus, subjective interpretations are more important in this regard. It is perhaps a limitation of this study that further information on student demographics and usage methods were not gathered. The authors anticipate that usage method may be tied to motivations for cannabis use but are unable to support this based on the data used for this study. Future studies might attempt to gain insight into the perceptions and motivations of cannabis use within specific groups of students (e.g. racial identity, gender, program of study, etc.) or among types of cannabis users (e.g. daily users, students using edibles, etc.).

Recommendations

Given that students may see cannabis as a safe or safer drug for recreation, medical, and academic use, and work to balance the risks or cannabis use with its potential benefits, it is important for campus health and mental health services to take a holistic approach to cannabis education. Focusing solely on risks, and especially on health and mental health risks, perhaps may not be as effective as creating campaigns that balance physical and mental health information with social and academic information as well.

Students in this study wanted to use cannabis in a way that did not interfere with their social, health and academic goals, and may be interested in learning more about how cannabis could help them achieve their goals. While it may be beyond the scope of, and indeed may be misguided for, student affairs professionals to provide advice on how to use cannabis to achieve goals, student affairs professionals should consider that students are looking for this information and will make decisions about how cannabis fits into their lives despite risks. Balancing these messages is difficult, and it is important. Knowing why young adults believe they use cannabis, how their use fits within their social milieu, and what benefits students gain from their cannabis use, are important pieces of information for university professionals who want to develop effective harm reduction campaigns. The extensive behavioral science theory literature for health promotion and harm reduction should be considered when developing cannabis education and harm-reduction campaigns on campuses (see eg Glanz & BishopCitation43 and Kelly & BarkerCitation44) Specifically, we believe harm reduction campaigns that create a path of connection for students between the abstract idea of risk and their own personal risk factors will be especially important.

Conflict of interest disclosure

The authors have no conflicts of interest to report. The authors confirm that the research presented in this article met the ethical guidelines, including adherence to the legal requirements, of Canada and received approval from the Institutional Review Board of Mount Allison University.

Funding

This project received funding through the Mount Allison Cannabis Education Fund.

References

Appendix

– interview guide

Cannabis Use Among [Atlantic Canadian University] Students

Demographics and Interview Guide

Identifier:

University year:

Program:

Home Province:

Age:

The interview will be semi-structured. The following questions and prompts will be used as needed to elicit information relevant to the participant’s situation and story.

  1. Please tell us about your background and any early associations you had with cannabis.

  2. Possible follow-up prompts

  3. Why did you first choose to use cannabis? What were your motivations and influences?

  4. At what age did you begin to use cannabis? How did you consume?

  5. What do you remember about this? What was it like?

  6. How was cannabis use viewed within your family context?

  7. What was the social context like in regard to cannabis use?

  8. Were you ever concerned about health risks or other risks (police, financial, etc.)?

  9. Tell us about your current cannabis use.

  10. Possible follow-up prompts

  11. How do you consume cannabis? How often? Where? When?

  12. Why do you consume cannabis? Motivations and Influences?

  13. What is it like?

  14. What are the effects on your health?

  15. What is the social context like in regard to cannabis use here? How do other students consume cannabis? How many would you say?

  16. What do you know about the mental and physical health risks of cannabis use?

  17. Are you concerned about health risks or other risks due to your consumption?

  18. Do you ever think about stopping cannabis use or reducing it? Explain.

  19. Please speak to your perception of any affects legalization has had on cannabis use.

  20. Possible follow-up prompts

  21. Have you changed anything about your cannabis use since legalization? Explain

  22. In general, has cannabis use at this university changed since legalization?

  23. What other substances have you and/or do you consume?

  24. Possible follow-up prompts

  25. Tell us about your consumption of alcohol

  26. What is your relationship between alcohol and cannabis use?

  27. What do you think the relationship of alcohol and cannabis use is on campus in general?

  28. Do you use other drugs? How often? What kind?

  29. What is your relationship between other drugs and cannabis use?

  30. Approximately how much do you spend on Cannabis per week? Alcohol?

  31. What do you think the relationship of other drugs and cannabis use is on campus in general?

  32. Have you ever used cannabis for medical reasons?

  33. Possible follow-up prompts

  34. Was it prescribed or not?

  35. How often?

  36. Explain why you chose to use cannabis instead of other strategies or medications

  37. Explain the effects

  38. Please explain the relationship between your cannabis use and your academic pursuits

  39. Possible follow-up prompts

  40. How has cannabis use affected your academics (positive/negative/no change)?

  41. What do you think about the general relationship between cannabis use and academics at this university?

  42. Please explain the relationship between your cannabis use and your social life

  43. Possible follow-up prompts

  44. How has it affected your social life (positive/negative/no change)?

  45. What do you think about the general relationship between cannabis use and social relationships at this university?

  46. Are there differing types of cannabis users? Explain

  47. Please speak to cannabis and any other risks/benefits that you perceive (e.g. financial, familial, occupational, etc.)