ABSTRACT
Following the call of the UK’s Department for Environment, Food and Rural Affairs in its recent Water Efficiency and Behaviour Change Rapid Evidence Assessment 2018, this article seeks to understand the key barriers to effective information-based interventions to encourage household water efficiency in England and Wales and their implications. We review the evidence on information provision to conserve water in England and Wales. We then set out the current key barriers, highlight what might have contributed to the barriers and, based on learnings from the literature, clarify some underlying confusion and suggest ways to improve.
Acknowledgments
I thank the editor-in-chief, Cecilia Tortajada, and an anonymous reviewer for their comments. I also thank David Deller, Morten Hviid, Danino Vittoria, Catherine Waddams, and workshop participants at the Lee Kuan Yew School of Public Policy, National University of Singapore. Any remaining errors are my own.
Disclosure statement
No potential conflict of interest was reported by the author.