Paradoxical Intention: An Alternative for the Reduction of Communication Apprehension?

This investigation examined whether paradoxical intention, an intervention for stage fright and other problems, impacts communication apprehension (CA). Using a pretest/post‐test design, high CA individuals were randomly assigned to paradoxical intention, visualization, placebo, or control conditions. In general, high CAs exposed to the paradoxical intention and visualization conditions reported lower CA levels than those in the placebo and control conditions. The paradoxical intention and visualization conditions did not differ from one another. These findings and their implications are discussed at the conclusion of this report.