Abstract
MP3 players are widely used for multiple purposes, especially among younger generations. This study explores uses and gratifications involved in individuals' use of MP3 players and uncovers 5 distinct gratification factors: control, companionship, entertainment, status, and concentration. The control factor reflects a content gratification, whereas the remaining 4 factors reflect aspects of process gratification. Concentration is a “new” gratification related to multitasking with MP3 players. Of all 5 gratification factors for MP3 players, concentration and entertainment significantly predict their usage.
Notes
Note. N = 337. Total variance explained: 63.1%.
*p < .05.
R = .36, R 2 = .13, adjusted R 2 = .12; F(2, 298) = 21.882, p = .000.