Social and Evolutionary Explanations for Face-ism: Facial Prominence in Female Academic Profile Pictures

Abstract

Face-ism describes a phenomenon in which men are presented with more facial prominence in images than are women. Previous theorists have ascribed this phenomenon to social causes. However, occurrence of face-ism across historical and cultural contexts suggests the possibility of biological influence. The current study aimed to explore face-ism through the intersection of social influence and biological factors via the investigation of photographs of women of different ages and social standing within the context of academia. Results show that graduate students displayed the face less prominently than both tenured and nontenured faculty. Additionally, younger women displayed the face less prominently than older women.

Keywords:

• Content Analysis
• Evolutionary Theory
• Face-ism
• Gender
• Social Role Theory