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Abstract
Human immunodeficiency virus, or HIV continues to be a serious issue, especially for men who have sex with men (MSM). A new means of HIV prevention, called preexposure prophylaxis (PrEP), significantly reduces the chance of HIV infection. However, adoption of the drug has been slow. In this study, a content analysis of 234 online news articles about PrEP from popular U.S. news Web sites was conducted, focusing on how articles were framed in terms of benefits to PrEP, barriers to PrEP, the severity of HIV, and the susceptibility of MSM to HIV. Results showed that coverage contained conflicting information about PrEP and failed to cast HIV as a serious problem.