Heuristic‐systematic processing in the classroom

This study investigates the impact of immediacy and motivation on student behavior and learning. The investigators apply the heuristic‐systematic model (Chaiken, 1980) in order to provide a theoretical account of how instructors can use persuasion to increase student learning and willingness to learn. Overall, the results indicate that immediacy has a positive impact on recall of the instructor's message, valence toward the message and the instructor, and the amount of effort put into thinking about the instructor's topic.