Understanding cable television community access viewership

This study updates and extends our knowledge of cable television community access viewership, a little researched topic of the past decade. Results of a random telephone survey are reported that reveal community access viewership has increased in recent years. Program viewership preferences and sources of program information are discussed. Community access viewing motivations and satisfaction are examined as predictors of channel viewership. Possible factors explaining the high level of reported viewership are suggested and recommendations for future research are proposed.