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Abstract
The cultural democratization of post-Franco Spain meant the removal of the division between high and low culture. Such democratization of Spanish culture meant a new concept of culture in which, as stated by the postmodern motto, “everything goes,” and that in television translated as the proliferation of reality shows and trash TV and in literature as non-intellectual publications aimed at entertaining readers. Belén Esteban's work Ambiciones y reflexiones (2013) is a good example. I make use of this work to prove that what has traditionally been considered as “low culture” is not necessarily a culture inferior to “high culture” in Spain today. Thus I underline the necessity of replacing the term “low culture” or counterculture for “postculture.” The methodology I utilize is made up mostly of the critical theories of Helen Graham and Jo Labanyi regarding the dichotomy between high and low culture, Cristina Moreiras-Menor's postulate about the need for accepting show culture and consumer culture in Spain due to the split with the dictatorial past this culture signifies, and Mario Vargas Llosa’s rejection of present-day mass culture, a rejection that the aforementioned theorists challenge. Additionally, I support my study with José Álvarez-Junco's premises regarding the difficulty of defining national identity, a crucial topic in Ambiciones y reflexiones and which is related to the high/low culture dichotomy. Luis Moreno-Caballud’s criticism about democracy and its meaning in our neoliberal cultural market complements the critical methodology of this analysis.