Developing and Verifying a Business-Creativity Assessment Tool: A Nationwide Study in Taiwan

Abstract

This study was designed to assess business creativity of students in Taiwan. A questionnaire was developed and administered to students in business-related departments of 16 vocational schools during November 2006. Of the 1,420 administered questionnaires, 1,052 were valid, resulting in a valid response rate of 70.48%. Exploratory factor analysis and structural equation modeling (SEM) were separately applied to extract the constructs and items involved in the business-creativity assessment tool and to verify the goodness of fit of this proposed model. The results showed that the proposed business creativity assessment tool comprised 21 items in 5 constructs, including environment, instruction method, personality, parental support, and confidence feedback. Through SEM, the proposed assessment tool exhibited goodness of fit on several indices.

Keywords:

• Business creativity
• Creativity
• EFA
• SEM