College Student Choice Among Electronic and Printed Textbook Options

Abstract

This empirical analysis focuses on student choices among electronic, new, and used printed textbook media. No significant relationship between textbook medium choice and student performance or demographic characteristics was observed. Ease of use and purchase and learning style were considered by students while cost and ability to keep the book have the most significant influence on medium selection. Results imply that multiple textbook media allow students to self-select the option that works best for them.

Keywords:

• business education
• electronic
• instructional media
• textbooks