Business analytics programs offered by AACSB-accredited U.S. colleges of business: A web mining study

ABSTRACT

E-business, e-education, e-government, social media, and mobile services generate and capture trillions of bytes of data every second about customers, suppliers, employees, and other types of data. The growing quantity of big data is an important part of every sector in the global economy. However, there is a significant shortage of business data analysts. The authors explored a random sample of 215 Association to Advance Collegiate Schools of Business–accredited U.S. business colleges' official websites regarding their business analytics program offerings at varied academic levels. The findings indicate that only a minority of the 215 colleges offered business analytics programs at varied academic levels.

KEYWORDS:

• Big data
• business analytics
• data mining
• data warehousing