Assessing alignment of Entrepreneurial Spirit to job descriptions seeking business administration or management undergraduates

Abstract

This study assessed alignment between concepts included in current definitions of Entrepreneurial Spirit and job descriptions written by employers seeking undergraduate business administration or management degrees. In addition, a research-based definition of the Entrepreneurial Spirit was sought. A literature review generated concepts attributed to the Entrepreneurial Spirit. The quantitative conceptual content analysis examined job descriptions from Indeed. Implementation, creativity, and collaboration were concepts most appearing in job descriptions. The Marketing Manager job title contained the most Entrepreneurial Spirit concepts. Findings identified skills that are explicit in job descriptions which is useful for employers seeking Entrepreneurial Spirit in their hires.

Keywords:

• Business education
• content analysis
• entrepreneurial education
• Entrepreneurial Spirit
• human resource management