Developing an undergraduate business analytics program for a public state-funded business school

Abstract

Business Analytics has gained the attention of academia and industry due to three main trends namely, availability of data, methodological developments, and explosion in computing power and storage capacity. Many higher education institutes show interest in developing an undergraduate business analytics program. This paper develops a framework including all the detailed steps needed to create and implement such a program for a business college in a state-funded public university. It first focuses on program justification and program development process. Then, it tackles program structure, learning outcomes, and resources. Finally, the lessons learnt are shared.

Keywords:

• Business administration
• business analytics
• program development
• public university
• undergraduate program