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Abstract
This content analysis of 15 Arabic and 3 Turkish drama serials on transnational Arab television examined the gender portrayals of characters. The analysis of 743 characters found that women were underrepresented, less likely to have recognizable jobs, and more likely than men to be portrayed in sex-typed occupations, activities, and settings. The analysis also revealed that programs with female writers were significantly less gender stereotypical. Moreover, differences were found among the producing Arab countries in terms of the portrayals of women; conservative countries had more sex-typed portrayals than the more liberal Arab countries, whereas Turkish programs had similar portrayals to Arabic programs produced in the liberal Arab states. The general findings are discussed in comparison to U.S. programming, and in relation to selective exposure, identification with characters, and potential effects on Arab viewers' gender role beliefs.
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Notes on contributors
Tamara Kharroub
Tamara Kharroub is a Ph.D. candidate in the Department of Telecommunication at Indiana University. Her research interests focus on media psychology, including media stereotypes, identification with media personalities, social identity, transnational media, and collective action.
Andrew J. Weaver
Andrew J. Weaver (Ph.D., University of Illinois at Urbana-Champaign) is an assistant professor in the Department of Telecommunication at Indiana University. His research interests center on the psychology of entertainment media.