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Abstract
As a result of emerging debate formats and technological advancements over the years, the media started using continuous response measures (CRMs) in the form of on-screen trackers, allowing select audiences to rate candidate performances in political debates in 2004. Given the limited amount of scholarly research that has tackled this issue, this study aims to investigate the effect of CRMs on college students’ voting choices and perceptions of political candidates. This experimental study has found that these trackers did influence the participants’ evaluations of the political candidates shown in the debate regardless of previously stated political affiliation.
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Notes on contributors
Jeremy Saks
Jeremy Saks (M.S., Ohio University) is a doctoral student in the E.W. Scripps School of Journalism at Ohio University. His research interests include psychological responses to media and converged media.
Jordan L. Compton
Jordan L. Compton (M.A., Missouri State University) is a doctoral candidate at Ohio University and an Instructor of Communication at Southwest Baptist University. His research interests include political and sports communication.
Ashley Hopkins
Ashley Hopkins (M.S., Northwestern University) is a doctoral student at Ohio University. Her interests include online privacy and reality television.
Kareem El Damanhoury
Kareem El Damanhoury (M.A., Ohio University) is a doctoral student in Communication at Georgia State University. His research interests include political communication and visual propaganda by terrorist groups.