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Abstract
Applying the Theory of Planned Behavior (TPB), this study examines parents’ attitudes, social norms, self-efficacy, and intentions regarding parental mediation of children’s smartphone use. A survey conducted with parents of young smartphone users aged 10–17 shows that parents tend to perceive discussion-based active mediation to be more desirable, as compared to rule-making restrictive mediation. Findings also indicate that the extent to which parents believe that they have control over their parental mediation practices plays an important role in forming positive intentions to practice parental mediation, regardless of the mediation domain.
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No potential conflict of interest was reported by the authors.
Additional information
Notes on contributors
Wonsun Shin
Wonsun Shin (Ph.D. University of Minnesota) is a senior lecturer at the School of Culture and Communication, The University of Melbourne. Her research interests include digital media and youth, parental mediation, consumer socialization, and marketing communications.
Hye Kyung Kim
Hye Kyung Kim (Ph.D. Cornell University) is an assistant professor at the Wee Kim Wee School of Communication and Information, Nanyang Technological University. Her research interests include health and risk communication and persuasion theory.