https://orcid.org/0000-0002-8489-5280
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Abstract
The present study seeks to extend the extant body of work on media multitasking by examining the impact of second screen use (tweeting while watching television) on transportation into a narrative and enjoyment of a TV sitcom, mediated through affective experiences. In a between-subjects experiment, participants watched a TV show with or without tweeting about it. The findings support the assumption that media multitasking decreases people’s experience of transportation, which then impairs their emotional responses; reduced emotions further decrease enjoyment of the show. However, trait empathy does not moderate the impact of concurrent TV-viewing and tweeting.
Disclosure statement
No potential conflict of interest was reported by the authors.
Additional information
Notes on contributors
Suji Park
Suji Park (Ph.D., University of Connecticut). Her research interests include the effects of interactive media on enjoyment, emotions, and health risk behaviors.
Xiaowen Xu
Xiaowen Xu (M.A., Michigan State University) is a PhD candidate in Communication at the University of Connecticut. She is interested in how new media technology and mass media influence consumer, health and environmental motivation, attitudes and behaviors.
Brenda Rourke
Brenda Rourke is a PhD candidate in Communication at the University of Connecticut. She is interested in person perception, persuasion, and information processing, and how these processes change with the use of new technology. Her research is also focused on atypical populations, such as individuals with high functioning autism and those with attention deficit disorders.
Saraswathi Bellur
Saraswathi Bellur (Ph.D., Pennsylvania State University) is an Assistant Professor in Communication at the University of Connecticut. Her research interests include examining the psychological effects of interactive media on communication outcomes pertaining to health, learning, and user engagement.