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ABSTRACT
Prior content analyses have shown privacy news to be primarily negatively valenced. However, the effects of such news have gone unexplored. Using priming theory, this analysis examines the role of privacy news on trust in data institutions, privacy attitudes, and privacy literacy. Findings show that privacy news consumption is positively associated with privacy concern and literacy, which were negatively associated with trust in data institutions, fully mediating the effect of privacy news consumption on trust. These conclusions suggest a benefit of integrating privacy news consumption into relevant theories and models and have societal implications for consumption of privacy news.
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No potential conflict of interest was reported by the author(s).
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Ethan Morrow
Ethan Morrow (M.A., University of Missouri) is a doctoral student in the Department of Communication at the University of Illinois at Urbana-Champaign. His research interests are centered around the effects of media messages on individuals’ safety and security perceptions and behaviors.