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ABSTRACT
This study argues that Al Jazeera represents a shift in the media production of nonwestern audiences, allowing new identities to emerge. However, it also cautions that this new space should not be valorized yet, as there might be other ideological underpinnings that shape this new flow. The study concludes that western universalism continues to shape the production of culture in the Global South, thereby altering the cultural realities of the people.
Disclosure statement
This paper does not have any relevant financial or non-financial competing interests associated with it.
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Notes on contributors
Ololade Afolabi
Dr. Afolabi is a scholar-teacher of media studies with specialties in international communication, global /transnational media, critical cultural studies, and African women studies. Her research explores the role of media industries in shaping identities of people in the Global South and how new discourses about them are emerging. Her research has covered issues surrounding transnational media flow, television in nonwestern cultures, political economy of global media industries among many others.