https://orcid.org/0000-0003-4818-5799
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ABSTRACT
A total of 64 games (roughly 200 hours of broadcast game content) of the first 4 weeks of the 2023–2024 NFL season was analyzed. While the majority of taxonomical areas yielded no significant differences, four areas were notable deviations as (a) quarterbacks of color were more likely than White quarterbacks to have their successes attributed to running ability, (b) White quarterbacks were more likely than quarterbacks of color to have their failures ascribed to a lack of experience, (c) White quarterbacks were more likely than quarterbacks of color to have unclassifiable “other” commentary, and (d) White announcers were more likely to be the ones advancing the comments about White quarterback inexperience than were quarterbacks of color. Ramifications for framing theory and sports media professionals are advanced.
Disclosure Statement
No potential conflict of interest was reported by the author(s).
Additional information
Notes on contributors
Andrew C. Billings
Andrew C. Billings (Ph.D., Indiana University) is the Ronald Reagan Chair of Broadcasting in the Department of Journalism & Creative Media at the University of Alabama. The preponderance of his work focuses on issues of sport, media, and identity.
Emily Dirks
Emily Dirks (Ph.D., University of Alabama) is a recent graduate of the University of Alabama. Her research interests include social issues in sports and athlete activism.
Joshua Jackson
Dr. Joshua R Jackson (PhD, University of Alabama) is an assistant professor in the Manship School of Mass Communication at Louisiana State University. His research explores the connections between sports, social media, and group and individual identity influences.
Jessica Payne
Jessica Payne (M.A., University of Southern Mississippi) is a second-year PhD student at the University of Alabama. She specializes in sports communication research, with a focus on the parasocial relationships between fans and athletes cultivated through media.
Spencer Tomsett
Spencer Maxwell Tomsett (M.S., Middle Tennessee State University, 2022) is a Ph.D. Candidate in the Department of Journalism & Creative Media at the University of Alabama. His research focuses on the connection between religion and sport.