Some effects of voice quality on retention

All radio and television stations in some way use the human voice as a major communications tool in their programming and their programs and advertising messages. Although some research into this instrument was conducted, particularly in the late 1920s and 1930s, research into the qualities and effects of broadcast voices recently has been infrequent.

Ken Hadwiger earned the M.A. from the University of Iowa and the Ph.D. from the University of Oklahoma. A former member of the faculty at Wichita State University, he presently is Director of Mass Communications at Eastern Illinois University. Dr. Hadwiger has logged eight years of professional radio and television announcing and directing experience.