Local programmers believe in the importance of lead‐in ratings for local, late evening news. Researchers studying audience duplication have found support for inheritance effects and channel loyalty, while some surveys have identified a loyal news viewership. This study examined the relationship between the lead‐in show ratings and news ratings for three network affiliates in a major market over a two‐year period. Correlations were moderate to high.
Journal of Broadcasting & Electronic Media
Volume 31, 1987 - Issue 1
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