Soap operas recently have begun to receive scholarly attention commensurate with their importance. Despite the ascendancy in the number of shows produced to attract a younger audience, reasons for exposure remain unclear, especially for student viewing. This investigation used two alternative procedures to elicit motives. It identified 16 categories, reported their prevalence in two data sets, and considered the degree of convergence in findings of the two procedures. The diversity of motives and the resultant implications for subgroup analyses also were discussed.
Student motives for watching soap operas
Reprints and Corporate Permissions
Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?
To request a reprint or corporate permissions for this article, please click on the relevant link below:
Academic Permissions
Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?
Obtain permissions instantly via Rightslink by clicking on the button below:
If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.
Related Research Data
Related research
People also read lists articles that other readers of this article have read.
Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.
Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.