Satisfaction, demographic, and media environment predictors of cable subscription

As cable subscribership surpasses half of all U.S. television households, there is little consistent information about cable subscribing behavior, including the factors that lead to initial subscription and to subscription retention. Regression analyses of a national survey of 1,296 U.S. homes passed by cable revealed that intentions to disconnect were more strongly predicted by satisfaction variables than those related to demographics, service cost, or other differences between markets.