Subjective differences in spousal perceptions of family video

Responding to the increased presence of the videocassette recorder in American households, this study examined the dimensions by which VCR use is subjectively ordered by spouses in families with children. Q‐data analysis revealed three types of participants, whose perceptions may be associated with their family roles, media ownership and usage, and family cohesion and adaptability. Particular elements of the VCR‐family domain were used by the participants to prioritize perceptions, with greater perceptual similarities existing between spouses when the referent was family video usage, rather than individual usage.