Men, women, and sports: Audience experiences and effects

This study examined gender differences in the audience experience with televised sports. Men and women were expected to approach, observe, and respond to sports programming in different ways. Telephone interviews were conducted with 400 adults residing in Los Angeles and 307 adults residing in Indianapolis. Gender differences were tested using covariate analyses controlling for demographic attributes, favorite sport, and interest in viewing television sports. More than women, men responded like fans, even with initial levels of interest controlled. Social norms as well as varying household responsibilities may account for many of the differences uncovered.