Media and audience influences on channel repertoire

Abstract

A telephone survey was conducted to examine the television viewing patterns and motivations of 615 respondents. Channel repertoire was operationalized in two ways. Total channel repertoire was defined as the number of channels viewers watched, using aided recall. Mindful channel repertoire was further defined as those channels identified by viewers through unaided recall. The findings indicate that total channel repertoire is related to media and audience factors. Perceived effort, motives for changing channels with a remote control, and intentionality were significant positive predictors of mindful channel repertoire.