62
Views
31
CrossRef citations to date
0
Altmetric
Original Articles

Effects of upbeat stories in broadcast news

, , &
Pages 65-78 | Accepted 01 Jun 1993, Published online: 18 May 2009
 

Abstract

This study examines the effects of upbeat news items on the assessment of the severity of the issues presented in hard‐news reports. The experimental newscast ended either without an additional item, with a human‐interest story, or with a humorous story. Respondents rated the severity of the issues addressed and the extent to which the issues might affect them personally. The humorous newscast‐closing story, but not the human‐interest story, led respondents to evaluate the issues as less severe. Assessments of personal vulnerability were not appreciably influenced by these newscast‐closing upbeat stories, however.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.