Community television and the vision of media literacy, social action, and empowerment

Abstract

The vision of empowerment espoused by the community television movement is explored through an interpretive study of producers at a public access cable television facility. The findings address media literacy, the dialectical nature of societal change, and critical pedagogist Paulo Freire's taxonomy of social action. The findings suggest that the application of advanced media technologies to more democratic purposes is possible with a focus on the critical use of the technological tools for social change.