Stressors for College Bound High School Students Based on Sex of Respondents

ABSTRACT

College attendance is an impending major life change for many high school students. Attendance at particular colleges or universities is also a crucial issue for marketers of higher education institutions. This study reports the results of a survey of college-bound high school seniors in the midst of the college choice process. Specific stressors are identified and significant sex differences are discussed. Higher education marketers, guidance counselors, and even parents should find these results useful in reducing perceived risk by communicating relevant information about key stressors to deciding students.

KEYWORDS:

• Stressors
• college-bound students
• sex
• life change
• college/university marketing