Corrigendum

This article refers to:

The university brand and social media: using data analytics to assess brand authenticity

Pringle, J. and Fritz, S. (2018). The University Brand and Social Media: Using Data Analytics to Assess Brand Authenticity, Journal of Marketing for Higher Education http://dx.doi.org/10.1080/08841241.2018.1486345

When the article was published online, there was a citation to Figures 5–7 (at the bottom of page 12).

This has been corrected in the original article as follows: Figures 6–8.

In addition to this, previously the placement of Figure 8 was on page 19.

Now, the placement of Figure 8 has been changed to near Figure 7 on page 13 in the original article.