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Abstract
This study incorporates the Big Five personality traits into a theoretical model that explains and predicts individuals concerns for information privacy, computer anxiety, and individual behavioral intentions. Data was gathered via a survey, which was completed by 230 undergraduate college students, and analysis was conducted utilizing structural equation modeling. Agreeableness was found to have a significant influence on individual concerns for information privacy while neuroticism was found to have a significant influence on computer anxiety. In addition, intellect exerted a significant influence on both computer anxiety and behavioral intentions. Key insights for theory and practice are presented.