E-Progression of Nonprofit Organization Websites: U.S. Versus Thai Charities

ABSTRACT

Nonprofit organizations are pivotal actors in society, working in various sectors attempting to fill gaps between government services and the market. This interdisciplinary research compared nonprofit websites in Thailand, a developing country, to nonprofit websites in the United States to determine progression through an adapted e-business stage model. A manual decoding process of websites and a web crawling analysis software, Sitebeam, were used to determine the nonprofits’ e-progression. Thai and U.S. nonprofits did not differ significantly from each other in terms of presence building content or interactivity, but the U.S. websites were more advanced in e-transactions than the Thai websites (55% vs. 37%). The acceptance of e-transactions was also found to be highly associated with greater online presence and interactivity, suggesting that there is significant room for advancement among organizations that do not accept e-transactions both in Thailand and the United States

Keywords:

• Thailand
• nonprofit
• website
• e-business
• charity

FUNDING

This research was partially funded by The Center of Excellence in Operations and Information Management, Thammasat University.

Additional information

Funding

This research was partially funded by The Center of Excellence in Operations and Information Management, Thammasat University.