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Journal of Computer Information Systems Volume 63, 2023 - Issue 3
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Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

Alex Koohanga School of Computing, Middle Georgia State University, Macon, GA, USAORCID Iconhttps://orcid.org/0000-0002-4565-0408
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Jeretta Horn Nordb Department of Management Science and Information Systems, Oklahoma State University, Stillwater, OK, USAORCID Iconhttps://orcid.org/0000-0001-7590-9022
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Keng-Boon Ooic UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia;d School of Finance and Economics, Nanchang Institute of Technology, Nanchang, People’s Republic of China;u Faculty of Business, Design, and Arts, Swinburne University of Technology Sarawak Campus, MalaysiaCorrespondence[email protected]
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Garry Wei-Han Tanc UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia;d School of Finance and Economics, Nanchang Institute of Technology, Nanchang, People’s Republic of China;e School of Economics and Management, Yunnan Normal University, Kunming, People’s Republic of China;u Faculty of Business, Design, and Arts, Swinburne University of Technology Sarawak Campus, MalaysiaORCID Iconhttps://orcid.org/0000-0003-2974-2270
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Mostafa Al-Emranf Faculty of Engineering & IT, The British University in Dubai, Dubai, United Arab Emirates;g Department of Computer Techniques Engineering, Dijlah University College, Baghdad, IraqORCID Iconhttps://orcid.org/0000-0002-5269-5380
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Eugene Cheng-Xi Awc UCSI Graduate Business School, UCSI University, Kuala Lumpur, MalaysiaORCID Iconhttps://orcid.org/0000-0001-6712-1171
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Abdullah Mohammed Baabdullahh Department of Management Information Systems, Faculty of Economics and Administration, King Abdulaziz University, Jeddah, Saudi Arabia
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Dimitrios Buhalisi Department of Tourism and Hospitality, Bournemouth University, Poole, UKORCID Iconhttps://orcid.org/0000-0001-9148-6090
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Tat-Huei Chamc UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia;j Tashkent State University of Economics, Tashkent, UzbekistanORCID Iconhttps://orcid.org/0000-0001-7636-5928
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Charles Dennisk Business School, Middlesex University, London, UKORCID Iconhttps://orcid.org/0000-0001-8793-4823
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Vincent Dutotl EM Normandie Business School, Métis Lab, Clichy, France
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Yogesh K. Dwivedim Digital Futures for Sustainable Business & Society Research Group, School of Management, Swansea University, Swansea, UK;n Department of Management, Symbiosis Institute of Business Management, Pune & Symbiosis International (Deemed University), Pune, India
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Laurie Hughesm Digital Futures for Sustainable Business & Society Research Group, School of Management, Swansea University, Swansea, UK
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Emmanuel Mogajio School of Management & Marketing, University of Greenwich, London, UKORCID Iconhttps://orcid.org/0000-0003-0544-4842
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Neeraj Pandeyp National Institute of Industrial Engineering, Mumbai, IndiaORCID Iconhttps://orcid.org/0000-0002-6238-6397
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Ian Phauq Faculty of Business and Law, Curtin University, Perth, Australia
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Ramakrishnan Ramann Department of Management, Symbiosis Institute of Business Management, Pune & Symbiosis International (Deemed University), Pune, India
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Anshuman Sharmar College of Business Administration, Ajman University, Ajman, United Arab Emirates
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Marianna Sigalas Department of Business Administration, University of Piraeus, Pireas, Greece
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Akiko Uenok Business School, Middlesex University, London, UKORCID Iconhttps://orcid.org/0000-0001-6157-3193
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Lai-Wan Wongt School of Electrical and Computer Engineering, Xiamen University Malaysia, Sepang, MalaysiaORCID Iconhttps://orcid.org/0000-0003-1961-8452
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Pages 735-765 | Published online: 03 Feb 2023
 
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ABSTRACT

The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual platform that uses extended reality technologies, i.e. augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to allow real-time interactions and experiences in ways that are not possible in the physical world. Companies have begun to notice the impact of the metaverse and how it may help maximize profits. The purpose of this paper is to offer perspectives on several important areas, i.e. marketing, tourism, manufacturing, operations management, education, the retailing industry, banking services, healthcare, and human resource management that are likely to be impacted by the adoption and use of a metaverse. Each includes an overview, opportunities, challenges, and a potential research agenda.

Disclosure statement

No potential conflict of interest was reported by the authors.

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