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Journal of Mass Media Ethics
Exploring Questions of Media Morality
Volume 22, 2007 - Issue 2-3
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Original Articles

Getting Mill Right

Pages 100-112 | Published online: 05 Dec 2007
 

Abstract

Utilitarianism and its principal architect, John Stuart Mill, are staples of media ethics teaching and analysis. However, utilitarianism, in its usual presentation, is offered as a simplistic arithmetic formula: Do the greatest good for the greatest number. This quantification approach, when attached to Mill, misinterprets this philosopher and robs media ethics discussions of the rich reflection that an important classical theory can bring. Mill is a particularly suitable philosopher for presentation to students of journalism and mass communication. Mill provides a strong argument in favor of freedom of expression in addition to espousing a moral theory that is simultaneously protective of individual rights while promoting communitarian principles. But it is imperative to get Mill right. This essay attempts to do so and to offer a utilitarian decision tree for those who wish to properly apply Mill's theory in teaching and practice.

Notes

1. As a sign of the time, aside from Mill's acknowledgment of his wife as an intellectual partner (see The Subjection of Women, in Gray, 1991, p. 575), Mill appeared as a sole author on these works. All Taylor-Mill got for her work was a dedication.

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