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ABSTRACT
Because the ostensible majority of incidental human–insect (and other arthropods) interactions are negative, any interest in non-pretty “bugs” appears to be inherently demotivated. Three complementary studies explored US college students’ perceptions, knowledge, and experiences of insects to better understand folk classifications and to identify potentially new ways to present them to motivate human interest. Study 1, an open-ended survey (n = 236), found that knowledge of insects is limited to a mean of 13 insects. Of these 13 insects, most were also dichotomized as liked (beautiful bugs) or disliked (bothersome bugs). The second study, using semi-structured interviews (n = 60), revealed similar categories as found in the first study, providing further details about positive and negative perceptions of, attitudes to, and types of experiences people have with, insects and other closely related arthropods. The last study (n = 200) used a paired forced-choice scale with 10 silhouettes of insects and related arthropods to replicate and expand the findings from the first two studies. This study tested whether respondents would report interest in novel and unknown arthropods over commonly known and preferred ones. The results indicate little knowledge of the diversity of insects among a young, elite, middle-class sample of college students and the existence of two robust but small folk categories of insects/arthropods (beautiful, bothersome). Results from the third study indicated there is a group of potentially fascinating unfamiliar (FUN) insects/arthropods/bugs that could evoke interest if people were simply exposed to them. Implications for informal recreation and educational programming and a research agenda are presented.