Two measures of audience response to performance of literary texts were constructed and tested. The first measure is a coding system created for analyzing audience response to open‐ended questions. The ten categories proved useful in discriminating responses across performances, but need further work in clarifying their relative importance and interrelationships. The second measure is a quantitative, scalar measure that provided five clear factors, good reliability, and useful discrimination. The Identification factor, however, needs additional clarification.
Communication Reports
Volume 8, 1995 - Issue 2
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