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Article title: Redefining Business to Build a Better World
Authors: Dulcamara, P.
Journal: Research-Technology Management
Bibliometrics: Volume 65, Number 6, pages 18–24
DOI: https://doi.org/10.1080/08956308.2022.2118490
Corrections have been made to the article subtitle, the author bio, and the article text on pages 19, 20, 21, and 22. The reference “Kimberly-Clark. 2019” has been removed. The replacement text is listed below.
Article subtitle:
In this paper adapted from his keynote presentation at IRI’s Annual Conference in June 2022, Pete Dulcamara discusses the pivotal role of humanity-centric innovation in a rapidly changing world. He explores how companies across a variety of industries can use this innovative approach to uncover and develop new products.
Page 18 author bio:
Pete Dulcamara serves as the vice president of corporate research for Kimberly-Clark. In his role, he leads a team that discovers, develops and delivers new and emerging technologies that elevate categories, expand markets and generate new growth engines globally through breakthrough essential products, including Huggies, Kotex, Depend, and more.
Page 19 photo caption:
Pete Dulcamara serves as the vice president of corporate research for Kimberly-Clark.
Page 20:
Kimberly-Clark has several comfort zones, including babies, linear and depleted products, products that clean up messes, and the process of developing products using engineering, math, physics, and chemistry.
Currently, birth rates are declining globally while people are living longer than ever before.
Pages 20–21:
How should Kimberly-Clark start to shift thinking so that it cares for more people through their whole lifespans and helps adults and the elderly live better lives?
Page 22:
As a collective society, we have spent the last 150 years pulling those hydrocarbons up into our biosphere and burning them, which increases the CO2 and increases the surface temperature of the planet.