Attribution Processes in Cross-Cultural Heritage Tourism

ABSTRACT

This article, utilizing a mixed methods approach, examines psychological processes of some global Jewish tourists and local hosts surrounding historic Holocaust sites located in Europe. These processes, which include stereotyping, the perseverance effect, and the role of atypical information, generate insights into social-psychological activity nested in cross-cultural tourism. Our research yields significant implications on collective memory and narrative and marketing management. It also indicates that current Holocaust tourism and its related marketing strategies can lead to further disconnect between tourists and hosts in Eastern Europe.

KEYWORDS:

• Attribution theory
• heritage tourism
• holocaust tourism
• Poland tourism
• tourism marketing