Secondary Marketing Research Certificate: Library Collaboration With the College of Business and Marketing Faculty

Abstract

The Secondary Marketing Research Certificate (SMRC) is a collaboration among the University of Texas at San Antonio Libraries, College of Business Administration, and marketing faculty inspired by the Business Research Essentials program at Goizueta Business Library. Students in junior-level marketing research courses earn the SMRC to enhance resumes and receive 5% of their course grade. The SMRC is a four-module online tutorial in Blackboard, covering company and industry research, market research databases, and consumer data. Each module includes videos, extended transcripts, “Guide-on-the-Side” hands-on activities, and a quiz. Certificates are signed by Business and Libraries deans. The article discusses the SMRC design, creation, and management through collaborative process.

KEYWORDS:

• faculty–librarian collaboration
• business research
• secondary marketing research certificate
• online tutorial