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Journal of Business & Finance Librarianship Volume 21, 2016 - Issue 1
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Articles

The impact of physical book displays on business e-book use

Natalia TingleUniversity of Colorado Boulder, Boulder, Colorado, USACorrespondence[email protected]
&
Esta TovstiadiUniversity of Colorado Boulder, Boulder, Colorado, USA
Pages 26-37 | Received 27 May 2015, Accepted 08 Sep 2015, Published online: 15 Jan 2016
 
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ABSTRACT

This study examined the effectiveness of a physical display for increasing use of business e-books. The authors created three topical displays and compared the average use of the display titles to the average use of titles in the general collection. The overall rate of use for display e-books (12.3%) was lower than the average rate of use for nondisplay e-books (14.4%), suggesting that displays are not effective tools for increasing business e-book use. However, one display had a significantly higher average rate of e-book use (26.6%), suggesting that factors other than visibility may affect e-book use.

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