Abstract
In agribusiness, profitability critically depends on the choice of proper marketing channels. This article studies the factors influencing marketing channel choices of vegetable farmers. Vegetable farmers have generally 3 choices to sell their produce, which are formal and informal market participation vis-à-vis nonmarket participation. Ten independent variables are considered for the study and a multinomial logistic regression model is used for the analysis. The study finds 4 major variables that can influence farmers’ decision to shift from nonmarket participation to informal or formal market participation. The article further identifies 4 microlevel marketing channels and assesses their efficiency.
Notes
*Statistically significant at 5% significance level.
Note. Figures within parentheses indicate percentage of total. WS/CA = Wholesaler cum Commission agent.
Note. Figures within parentheses indicate amount in Rupees/quintal.
Note. Figures within parentheses indicate amount in Rupees/quintal.
Note. Figures within parentheses indicate amount in Rupees/quintal.
Note. Figures within parentheses indicate amount in Rupees/quintal.
Note. Rs/q = Rupees/quintal.