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Abstract
This article looks at the curriculum redesign of a master's-level program in international marketing from a UK perspective. In order to ensure that the program would be more fit-for-purpose for future managers working under conditions of complexity, uncertainty, and within regimes often very different from the home market, the team began the curriculum redesign process with the view that international programs need to have a more broad and cross-disciplinary curriculum. Both drivers and constraints for the curriculum redesign are considered as well as the rationale for including a 30-week module on political and economic risk in the program.
Notes
1Aspects of the terminology in UK higher education differ from that in other countries. The term “program” is used to refer to a specific degree award such as the MA International Marketing program. Courses within a program are referred to as “modules.” These UK terms will be used throughout the article.
2The term curriculum as used in this article refers to all aspects of the learning and teaching in the program—including learning outcomes, content, assessment (methods and value), teaching methods, learning resources, module titles and content, and credit and learning hours.
FIGURE 1 Drivers and Constraints in Curriculum Development (color figure available online).
3The Higher Education Academy (HEA) is a national and independent body that is funded by UK higher education funding bodies and all UK Universities via subscription. The HEA is the key UK HE body focused on teaching and learning issues and undertakes research, provides grants to academics to conduct research, and holds events and conferences on key issues that impact teaching and learning in higher education (http://www.heacademy.ac.uk).