Abstract
Globalization is a key factor in the success of business organizations today, impacting many aspects of management performance. Understanding the global business environment has therefore become a key objective in the teaching of international business on Executive MBA programs. Drawing on the theory of experiential learning, this study examines the relationship between program structure and learning activities of an international study visit (ISV) to China and the learning experience for Executive MBA students. The findings indicate that learning experience may be most effective where the structure of an ISV incorporates certain activities that promote experiential and deep-level learning. Educational implications are discussed.
Additional information
Notes on contributors
Yiming Tang
Yiming Tang is associate professor of management at Macquarie Graduate School of Management, Macquarie University in Australia. His research interests cover market orientation and business outcome, international market entry strategies and performance outcomes, challenges and best practices in doing business in/with China. Prior to his academic career, Dr Tang had worked in the marketing research industry in Canada.
Susan Rose
Susan Rose is an associate professor of Marketing at Henley Business School, University of Reading in the UK. Dr Rose’s research area is in the areas of marketing strategy, consumer behavior, and online marketing. Prior to her academic career, Susan had worked extensively in the advertising industry in UK.