Jasmine growers of coastal Karnataka: Grassroots sustainable community-based enterprise in India

Abstract

The case of the jasmine flower growers in coastal Karnataka is an example of a local successful grassroots enterprise that has proved robust for over 70 years. The aim of this research is to examine the history, mechanisms, interconnectedness, and success of the jasmine growing program in coastal Karnataka and assess its compatibility with the community-based enterprise (CBE) model as proposed by Peredo and Chrisman [Peredo, A.M., and J.J. Chrisman. 2006. Toward a theory of community-based enterprise. Academy of Management Review 31, no. 2: 309–28]. We found that the existence of a natural, autonomously developed CBE without ‘western’ intervention can help to fine tune our knowledge of sustainable CBE and assist in helping practitioners learn what works and what does not when proposing a CBE.

Keywords:

• community-based enterprise
• sustainable development
• grassroots enterprise
• India

Notes

1. Jasminum sambac: Cultivation of this variety of jasmine, particularly prized for its delicate scent, started in Shankarapura in Udupi district about 75 years ago. It requires the red soil typical in this region and blooms year round. It was recently registered under Intellectual Property Right.

2. The mallige jasmine's growing zone – the Shankarpura region – includes the geographical areas of the following villages – Shirva, Innenje, Padu-and-Moodubelle, Kutyaar, Kalathur, Belman and Kinnigoli. The laterite soil of the region and monsoon rains provide the perfect environment for the crop.

3. See points 6, 8, and 10 of section 2.