Abstract
Owner-managers make decisions and manage their firm as governed by the manner in which they conceptualize or ‘conceive’ performance for themselves and their firm, rather than being governed by researchers' and experts' conceptualizations of small business performance. On the basis of survey data obtained from 433 Canadian small businesses, this study aims at a deeper understanding of what owner-managers conceive performance to be, and to what extent this conception is determined by their objectives and social influences.
Notes
1. The term ‘owner-manager’ is used here in its extended sense, that is, to include both ‘entrepreneurs’ and ‘small business managers’ (e.g. Besser Citation1999; Hansen and Hamilton Citation2011; Kotey and Meredith Citation1997; Walker and Brown Citation2004; Westhead Citation1995; Wiklund et al. Citation2003).