‘Info‐tainment’ and informal sources for learning science

The many sources from which members of the public can gain some science knowledge are but one manifestation of the current boom in the provision of entertainment and leisure activities with an information content. While there has been a large increase in the study of science learning from such informal sources, there has been little cross‐referencing between groups concerned with the presentation of science, those with social history, with art, and so on. Greater sharing of ideas, data and methodologies may be mutually beneficial.