https://orcid.org/0000-0003-0821-062X
![Sample our Education journals, sign in here to start your access, latest two full volumes FREE to you for 14 days]({"type":"image" , "src" : "/sda/5932/TOC-Subject-Sample-2021-Education.jpg"})
ABSTRACT
The entertainment education (EE) approach shows that entertainment storylines influence people’s attitudes, opinions, and behavior, and this occurs, among others, when it comes to health and disease. In the case of TV shows and movies cancer is the most frequently shown disease, and this is especially important when considering the rise of VOD platforms, gaining in subscribers and popularity. The article aims at signaling Netflix’s EE potential, hence it could be a starting point for future studies of streaming platform’s EE, a highly neglected area. Netflix is thus 1) compared with other popular VODs in terms of the number of cancer content (this being the main interest of the presented analysis) and 2) three content categories are indicated. Also, 3) a brief description of selected texts is presented. The aim of the article is exploratory, and it highlights the need for future research, as the potential of Netflix’s EE seems the greatest when compared to other platforms analyzed. Netflix has the largest number of contents featuring cancer, and these could influence audiences, i.e., raise awareness, change attitudes, and motivate individuals to act.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Notes
1. https://spidersweb.pl/rozrywka/2020/04/14/netflix-hbo-go-serwisy-vod-ogladalnosc-koronawirus (Accessed: 10.06.2021).
2. https://www.justwatch.com/pl (Accessed: 10.06.2021).
3. https://flickmetrix.com/ (Accessed: 10.06.2021).
4. These are both commercial ventures allowing viewers to set up a profile and build one’s own library of content to watch.
5. https://spidersweb.pl/rozrywka/2021/03/06/netflix-polska-top-10-new-amsterdam-wyniki (Accessed: 10.06.2021).
6. For example, the Dead To Me series, where Jen, a main protagonist, is a BRCA gene carrier who had a double mastectomy, which is revealed in episode four of season 1 (“I Can’t Go Back” [2019]) and not mentioned further in the series.